{
  "concept": "Bag Hook format with a handwritten note CTA reveal",
  "format": {
    "duration_seconds": 8,
    "aspect_ratio": "9:16",
    "resolution": "1080x1920",
    "fps": 30,
    "platform_look": "TikTok UGC hook / Instagram Reels"
  },
  "character": {
    "ethnicity": "Turkish",
    "age_range": "24-28",
    "vibe": "UGC creator / best friend sharing a secret"
  },
  "the_handwritten_note": {
    "exact_text": "download clint ;)",
    "writing_instrument": "thick black felt-tip marker",
    "handwriting_style": "casual young-woman handwriting, lowercase, no cursive"
  },
  "setting": {
    "location": "bright outdoor — café terrace or park",
    "color_palette": [
      "#0A0A0A",
      "#3C2E20",
      "#87CEEB",
      "#FFFFFF",
      "#F5EDE2",
      "#D4A574"
    ]
  },
  "camera": {
    "shot_phase_1": "inside closed bag, dark (0-2s)",
    "shot_phase_4": "paper held close to camera, 'download clint ;)' clearly readable (6-8s)"
  },
  "action_timeline": [
    "DARKNESS: inside closed bag",
    "BAG OPENS: daylight floods in",
    "THE REACH: hand finds folded paper",
    "THE UNFOLD: paper unfolds",
    "THE REVEAL: text visible on paper",
    "THE WINK: playful wink matching ;)"
  ],
  "no_text_no_graphics": {
    "note": "Handwritten note is a PHYSICAL PAPER PROP, not digital overlay. Clean plate for CapCut."
  }
}